As an Internet marketplace naturally the team at Pricefalls.com spends the entire day online. This healthy/unhealthy practice undoubtedly results in stumbling across some of the more interesting of Internet memes and personalities. Most recently the video SunnyD and Rum has plunged the office into a fit of auto-tuned craziness. However, all tooth-lessness and booze aside, the popularity of internet memes and personalities are making companies take a second look at their online presence.
No company realizes and benefits from the popularity of these personalities as much as their host YouTube. As an example, as reported by Co-Editor of Mashable.com Ben Parr, “YouTube is launching another campaign to cultivate original quality content on its servers, promising to invest $35,000 in up to 25 of its partners.”
This program, aptly named YouTube NextUp, does not focus on personalities that have gained a following (in fact if you have over 300,000 subscribers you’re disqualified) but instead focuses on “accelerating the growth of the next big YouTube star[s]”.
Other companies are doing very similar programs and allowing personalities to ‘audition’ for parts as social media correspondents. These brands are beginning to understand the point I’ve brought up in a previous post. Viral personalities are becoming the next face of advertising.
Who do you think would make a good Pricefalls personality/spokesperson? If you give me a name I will contact them, crazy or not!
Until next time buyers, sellers and friends!
Josh ^theLVD Weaver