“We live in this paradox now, where two seemingly conflicting realities exist side-by-side. Social media simultaneously draws us nearer and distances us. But I think very often, we lament what we miss and forget to admire what we’ve become.” –Josh Rose, Digital Creative Director at Deutsch LA
Evolution, or change, has always been a part of the human condition. Another constant in the ever-changing condition (oxymoron!) is resistance to the new and confusing by those on the outside. I’ve always made little jokes about my mother needing to join this century (she is slowly but surely), but in her defense from an external observation the digital realm can appear distant and strange.
As Rose states, “without doubt, given the choice between hugging someone and [Facebook] ‘poking’ someone, I think we can all agree which one feels better”. However, moving back to my evolutionary point (in an admittedly ridiculous way), we have basically ‘evolved/created’ an alternative to hugging.
This ‘alternative to hugging’ is more of a metaphor then a reality. While hugging or verbal conversation will never actually leave our repertoire of skills, the Internet is expanding on the ways in which those actions can occur and extending their function past a limited distance.
According to Rose, “The way people engage with the Internet and social media isn’t like any kind of interaction we’ve ever seen before. It’s like an intertwining sine wave that touches in and out continuously. And the Internet itself is more complex and interesting than we often give it credit for”
Until next time buyers, sellers and friends!
Josh *theLVD Weaver