Chalk it up to trading cable for Hulu and a nice apartment or the fact I’m neither a Packers or Steelers fan but this year the super bowl seemed different. It seemed as though the actual game was overshadowed by the ads.
I was slightly relieved I wasn’t imagining things this morning when I came across the article “How the Social Media World Reacted to Super Bowl Ads” on Mashable. According to marketing agency Zeta Interactive, “Online discussion about Super Bowl commercials increased 9% in the 12-hour period following the game’s start compared to last year”.
While this may seem only like slight growth, remember the viewership of the superbowl has been averaging around 100 million viewers. Also according to Zeta the ads beat out Christina Aguliera’s mess up of the national anthem and the halftime show for focus of conversation.
Turning to specific ads, I would be remiss if I didn’t mention two in particular, the Chrysler/Eminem ad and the Groupon spot.
To begin with my personal favorite, the ad promoting the Chrysler 200 and spirit of Detroit was exceptionally done. Again I may have a bias as a Michigander, however, it captured every one of my emotions in regards to my love for the Motor City and to me that makes a memorable ad.
Speaking of memorable, the Groupon Tibet commercial will definitely be the topic of conversation for some time. For those who haven’t seen this commercial yet it begins as a PSA for the state of Tibet focusing on poverty and oppressed way of life. The commercial then takes a jarring turn for the confusing as voice-over and actor Timothy Hutton appears in a Tibetan restaurant commenting on their amazing fish curry.
For some this ad was a humor misfire and taken as an act of trivializing the plight of Tibetans while others saw the humor. However, either way it ended in a group of confused consumers unsure of their emotions.
Groupon’s CEO, Andrew Mason, responded with this remark in the company blog, “Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon.” Groupon representatives are also pointing to the various charities they work with and suggesting that the joke should have been apparent.
In my opinion, had the commercial included a link or mention to these charities I wouldn’t be writing this paragraph right now and Groupon’s integrity wouldn’t be in question.
What did you think of the ads? What was your favorite? Were you offended by the Groupon commercial?
Until next time buyers, sellers and friends!
Josh *theLVD Weaver