A Call to Innovation

As President Obama stated last night in his address, “ The first step in winning the future is encouraging American innovation.”  These words had a much greater impact on myself then I expected them too.  As I sat at my desk this morning I reflected on what exactly it was President Obama was asking of the American people.  After I finished my cereal and was walking to the kitchen I had a light bulb moment when I realized he was asking exactly what I was doing.

“We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living.”   Innovation has been my living for the past 6 months and will be for the foreseeable future as Pricefalls strives to create a new marketplace implementing the not yet mainstream Dutch Auction.

In my mind the term innovator is said best and embodied within, of all things, the Apple ‘Think Different’ commercial released in 2002 that says, “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.  The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo…While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do”. (Full Text) That is what I believe it takes to be an innovator.

Only through a disregard for the status quo does innovation flourish.  Do not misread this definition.  Innovation is not a call to arms to engage in civil disobedience, however, it is a call to not only think but act differently.  Using Pricefalls as an example, instead of being content with the large, corporate e-commerce sites world renown, we are setting out to create an alternative to our larger broken predecessors.

President Obama’s State of the Union is more than just a call to act, it is a call to innovate.

Thoughts? Please post below!

Until next time buyers, sellers and friends!


Josh ^theLVD Weaver


About Josh Weaver

Joshua Weaver was born and raised in Plymouth, Michigan and attended Western Michigan University. He received his Bachelors of Arts, majoring in Public Relations with a minor in Political Science, in May of 2010. After working as a public speaker and advisor he then accepting a consulting position at Pricefalls.com, a Dutch Auction website based out of Las Vegas, NV. Upon completing two months of consulting he was offered a job as Director of Public Relations and accepted. He now spends the majority of his time researching trends and executing social media tactics to draw traffic to the site.
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2 Responses to A Call to Innovation

  1. Mkw003 says:

    Interesting. I like the analogy of the 2002 commercial. This is some ground breaking stuff!

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