I realize that this is the third post in a row regarding social media. However, at a company that is focused on creating a community from our buyers and sellers this is an aspect of the business that we cannot ignore.
As a frequent poster on this blog, Mkw003, commented this morning, “As our communication means change, so must our values keep pace with technology. We may need to evolve the old adage ‘work hard play hard’ to ‘work hard, play smart’ in order to maintain a balance in life”. I completely agree and would additionally add the word ‘work’ to the phrase ‘maintain a balance in life’.
It seems Mkw003 and I am not alone in this thought as today on Mashable Hilton Barbour, Director of Strategy for Organic, Inc., wrote,
“With social media channels such as Twitter and Facebook giving consumers the power to directly impact a brand’s performance, businesses are hiring a new member of the marketing team to not only monitor these channels, but also interact with consumers. Commonly referred to as the “Community Manager,” these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand”.
As companies begin to fully integrate social media into their day-to-day, the usefulness of the medium begins to take multiple forms. While marketing continues to be the main focus, social media has also begun to integrate with customer service. The forum like structure of a Facebook Fan Page and instant response capabilities of Twitter have increased the need for the community manager.
Would you leave a comment on a Facebook page in order to get service/answer from a company? While your thinking Facebook, check out Facebook.com/Pricefalls and let me know what you think of our page!
Until next time buyers, sellers and friends!
Josh Weaver, the LVD