Content: the series!

It’s been a while since I wrote a series of posts and until now I hadn’t really had a topic worth exploring in-depth.   However, content is a topic of which I could speak about at length and I figure instead of asking you to read several pages of ‘content’ on content (see what I did there) I will break it down it down into several parts.

Before breaking down the steps behind content building it may be helpful to define content itself.  In the simplest terms, content is information distributed.

Every person in every profession exudes their own content which is valuable to different audiences in various ways.  For example, on a daily basis, professors relate content to students in class that is then dissected, absorbed and put into practical use.  This same cause-effect action occurs when your friend/roommate/sibling shares juicy gossip, which in turn is absorbed and put into its own ‘practical’ use.

With the advent of sites like Foursquare, Twitter, Flickr, Facebook, etc. our check-ins, tweets, uploaded pictures and even comments have become various form of content that is dissected and put into practical use by friends and website moderators.  In the case of a location-based website such as Foursquare, when 30 of your friends ‘check-in’ to Bar A and 2 of your friends ‘check-in’ to Bar B that information then becomes content that affects the establishment you choose.

However, not all content is created equal or is relatable to every audience.  Before I trod further into the content series I would like to address any concerns with the definition of content I laid out above.  Is this how you describe content?  How do you describe content?  Please leave all of your thoughts, questions and concerns below in the comment section.


About Josh Weaver

Joshua Weaver was born and raised in Plymouth, Michigan and attended Western Michigan University. He received his Bachelors of Arts, majoring in Public Relations with a minor in Political Science, in May of 2010. After working as a public speaker and advisor he then accepting a consulting position at, a Dutch Auction website based out of Las Vegas, NV. Upon completing two months of consulting he was offered a job as Director of Public Relations and accepted. He now spends the majority of his time researching trends and executing social media tactics to draw traffic to the site.
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