Guest Post!

I work with a very talented group of individuals each with a very different background and skill set but each extremely valuable to the Pricefalls Team.  One of those individuals that I have the privilege of working with is Creative Director Chad Casey.

When I came into work this morning I had an email waiting from Chad with a simple request to edit an email, a response to a reporters question about being a minority entrepreneur.  His response blew me away and I felt it would be a great post and addition to the blog.  Below is the reporter’s query and Chad’s response.


Tell us how you think the world has changed in the last several decades. Do you feel it’s more hospitable for minority business owners? Do you even think of yourself that way? Have you faced any challenges as a minority business owner?

“My name is Chad Casey, and I am a young Asian entrepreneur based in Las Vegas. Three years ago in college I started a web design firm with a close friend, Peter Schaefer. Soon after we were approached with a project that would eventually develop into what is now an up-and-coming eCommerce website called As part-owner in this venture, I now serve in the capacity of Creative Director and Marketing Director. We currently work in an office located near the strip, under primary founder and CEO Elliot Moskow.

As a young entrepreneur of 25 years, I have only worked in business for the last 6. However these past few years have not been without some very distinct observations. Minority entrepreneurship has increased over this time as the internet has propelled collaborators past both geographic and racial boundaries. One needn’t look far beyond our own city for an example: Tony Hsieh, founder and CEO of the famed online shoe store, recently sold his company to the online shopping giant for a whopping $1.2 billion. Back in 2005, minority-owned businesses accounted for over $591 billion in revenues.[1] In following years, minority-owned firms’ revenue would jump 56 percent to over $1 trillion annually.[2]

In all honesty, most of the individuals I know personally who identify themselves as part of a minority don’t see themselves as belonging to a segregate group. I don’t see myself in this light, nor do those who have worked with me. Perhaps it is because the past decade alone has seen major milestones regarding the outstanding growth of minority business. Specifically, however, I believe from experience that the people who are focused on attitude, not differences, are the right people to work with who in the end will profit together.”

[1] Source: SBA, “Dynamics of Minority-Owned Employer Establishments, 1999-2001,” February 2005



Chad Casey

See what I mean!  Respond with your own answer to the query.  Do you think Chad is right? Have you had any issues with being a business owner and race?

Until next time buyers, sellers and friends!


Josh ^theLVD Weaver


About Josh Weaver

Joshua Weaver was born and raised in Plymouth, Michigan and attended Western Michigan University. He received his Bachelors of Arts, majoring in Public Relations with a minor in Political Science, in May of 2010. After working as a public speaker and advisor he then accepting a consulting position at, a Dutch Auction website based out of Las Vegas, NV. Upon completing two months of consulting he was offered a job as Director of Public Relations and accepted. He now spends the majority of his time researching trends and executing social media tactics to draw traffic to the site.
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