I know a few of you have read this post already, but as I was very distracted by the Pats beating the Jets senselessly last night and I didn’t post until very late.
Is a fad still a fad when it has 59 million users? Apparently, marketers are beginning to think not, as the population of social gaming users have continued to climb dramatically resulting in an increase of ad spending in social games of 60%.
I hate to say it but I am one of those 59 million users, frequently playing Family Feud on Facebook after work and sending challenges to the friends I know also play. It has indeed become a social interaction prompting discussion regarding each other’s tactics and skill level, like bragging on the playground.
However, this arena has become more and more popular, so popular in fact that it advertising agencies had dedicated entire teams of minds to the creation of virtual ads that coincide with the social gaming scene. While some companies have added virtual versions of themselves (i.e. the Old Navy store in the It Girl game) other companies have brought virtual games into reality (FarmVille on Green Giant products).
While these two examples worked in their respective cases advertisers are coming close to a wall on where to take online advertising next.
Do you think that placing advertisements on social gaming platforms is worth the time? Would you really search on Pricefalls after seeing a billboard on Farmville?
Until next time buyers, sellers and friends!
Josh &theDirector Weaver