I’ve been the Director of Public Relations at Pricefalls for about a month now and I must admit with each passing day I love my job more and more. I’ll admit it is MUCH more difficult than I ever imagined but the payoff is worth it a thousand times over.
A large portion of my every day task list is making media calls in order to gain coverage of the Pricefalls site, format and innovative auction style, but this is much more difficult than it sounds. Battling natural disasters, CEO scandals and Justin Bieber for media coverage has become a daily routine and while I am getting better at it with each passing day the learning curve is incredible.
I have noticed however, as a new contact reminded me today, the squeaky wheel always gets the grease.
After my third call to a news organization in the Washington DC area I was connected to a woman named Meymo who I was told would be very interested in the story. It turns out she loved the ideals behind Pricefalls.com and the current project we were working on in the area called the artWorks Program, a collaboration with Washington DC based homeless shelters where art created at workshops held at the shelters would be sold on Pricefalls with all proceeds going to charity.
After a long conversation with her regarding the program and a number of follow-up calls she told me to “get the poop” a phrase I had not heard before. She explained it was her PG way of telling me to get the ‘stuff’ needed for the story such as: contact with the founders, a child at the program, and a homelessness advocate. After searching and a few more days on and off the phone I got the poop and called her back.
She was thrilled and set a date for the interviews and story release and informed me that, “Oh yea, it will also be featured on NPR as well”.
It didn’t quite hit me until after I had hung up the phone, but I thought for a second and then actually yelled very loud and excitedly. NPR! Now THAT is a breakthrough! While I may not be on All Things Considered it is still a huge news network and was actually named one the most trusted outlets for news in the US.
The moral here is while you may be in an unfamiliar situation never give up. Keep trying and learning and adapting and you will come out ahead. As Beverly Sills once said, “You may be disappointed if you fail, but you are doomed if you don’t try.”
Until next time buyers, sellers and friends!
Josh %theDirector Weaver