The business of business cards

“Look at that subtle off white coloring, the tasteful thickness of it, oh my god…it even has a watermark.” – Patrick Bateman

When I accepted the position as Director of Public Relations at Pricefalls, I was very excited about two things.  The first being finally having a solid and consistent paycheck and the second being a chance to design my own business cards!

As I graduated college one of the first things I did was create a business card to use for interviews and networking purposes.  It was a very well thought out business card that was technology heavy (leaned on my online resume on LinkedIn) and email and I was very pleased with the outcome (especially because I only had to pay for shipping).

However, there is something a little tacky about having a business card manufactures’ logo on the back of your card and I needed an upgrade.

Through my incessant reading of mashable and google blogs I ended up getting very into QR codes and coding.  These new age bar codes that have been mainstream in other countries for a few years are just beginning to appear on American soil.

These funky squares of dots and spaces are scannable by any smart phone with a barcode reader (such as red scanner or barcode savvy) and once scanned will jump you to the webpage/item it is linked too.

When I learned I would be able to design my own business card the idea to apply this technology to a face-to-face interaction just seemed to appear in my mind.  I can only imagine this is due to all of the blogs/journals I had been reading and I needed to make it happen.

This is the Mark 1 prototype for my new card and it is already showing great potential, as it is a great conversation starter ranging from those who either recognize the code to those confused.

What do you think?  Would you put a QR code on your card? What do you think should be on a business card?

Until next time buyers, sellers and friends!

Sincerely,

Josh ^theDirector Weaver

Ps. The card’s color is bone. 😉

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About Josh Weaver

Joshua Weaver was born and raised in Plymouth, Michigan and attended Western Michigan University. He received his Bachelors of Arts, majoring in Public Relations with a minor in Political Science, in May of 2010. After working as a public speaker and advisor he then accepting a consulting position at Pricefalls.com, a Dutch Auction website based out of Las Vegas, NV. Upon completing two months of consulting he was offered a job as Director of Public Relations and accepted. He now spends the majority of his time researching trends and executing social media tactics to draw traffic to the site.
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