As Ed Helms, better known as Andy from ‘The Office’, stated on ‘The Tonight Show’, “A lot of people don’t know that comedy cures Malaria”. At least that’s what the founders of Malaria No More are hoping with the release of their newest campaign, Comedy Fights Malaria. However, as a comedy connoisseur, whose palate ranges from Charlie Chaplin to SNL to dark comedy, a general wave of concern and nausea washes over as I hear comedy/celebrities/political/social action in the same sentence.
It’s not that I have a predisposition to distrusting anyone more famous than I, but those actors who use their ‘status’ for podiums on which to shout their personal beliefs are the ones who ruin it for everyone. To clarify, there are a good number of celebrities using their talents for good, such as Jim Carrey and the Clinton Global Initiative, however, the Heidi Montag’s of the world can keep their opinions to themselves. Thus far the ‘Comedy Fights Malaria’ approach, which can be seen here: http://www.facebook.com/malarianomore is the former of the two.
It is refreshing to see a celebrity-based cause making fun of itself in order to start communication about their cause. As Elizabeth Banks states, “Hi, I’m an actor. You should listen to me.” From a PR point of view this is an interesting ploy to trick people into being a good person.
Until next time buyers, sellers and friends!
Josh *the intern Weaver
Ps. Remember, mosquitoes will tell you they don’t have malaria, but use a net anyway.