It has been a difficult day.  Besides still being sick, my computer CORD died.  The cord stopped providing my computer with power and my battery, being 5+ years old, held power for a solid 6 seconds before powering down.  Thank goodness the people here at Pricefalls love me and set me up with a iMac.   Now all I have to do is figure out how to work a Mac.  While figuring out how to browse the internet I cam across this quote and instantly wrote it down.  It fit perfectly with what’s going on around the office.

“You eat with your eyes then your stomach.” – Bob Parsons Founder & CEO of Go Daddy Group, Inc.

Moving past the irony of this quote coming from the guy who brought the world the Go Daddy Girl, Dr. Parsons has a very valid point in terms of aesthetics.  The aesthetics I am referring to in this case are those of a website, being an example.  In this sense eating with your eyes is the process of digesting the visual content before surfing through the content and metaphorically eating with your stomach.  The very first items digested on a website are those immediately visible such as the scrolling promotional tab on the page.  The eyes then naturally go in the pattern in which we’ve been taught, which in most American’s case is left to right, top to bottom.  The following ‘surfing the site’ is when the stomach comes out to digest all of the content and it’s meaning.

However, as a former prep-cook in a fancy restaurant, it must be made well aware that visual is only the most important facet of the ‘meal’ until those consuming taste it.  If the content of the meal/website does not live up to the promising visuals, you can be assured that those consumers will leave your establishment/website with a bad taste in their mouth.

I would personally love for you to visit the current restaurant of ideas/website,, I cook/work for (Can you tell I’m hungry as I write this?) and tell me the positive and negative aesthetic aspects that immediately jump out at you.  I’d love to read feedback!

Until next time buyers, sellers and friends!


Josh #The Intern Weaver


About pricefallsllc

Elliot Moskow is the CEO of He launched Pricefalls in his Junior year of college. About Pricefalls is an online reverse auction site that serves as a complete online marketplace for consumers and merchants. Pricefalls is unique through its use of a ‘Dutch Auction' or descending pricing model. Using this model, items up for auction on the site start at a predetermined price ceiling and drop throughout the bidding period. This helps consumers get the best deals, while also enabling merchants to get more for each item they sell through Pricefalls. For more information please visit
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One Response to Aesthetics

  1. Mkw003 says:

    Interesting commentary/comparison.

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