Yesterday evening, after reading a leaked overview of the new Facebook updates, I turned to my boss Chad, the Creative Director of Pricefalls.com, and said, “Facebook is the new Greek Empire”. “What do you mean,” He responded, “and why not the Roman Empire?” “Nah Google is the Roman Empire, Facebook is the Greek Empire, and Twitter is SPARTA!” I returned (yelling the last part and kicking over my chair). After picking my chair back up we began to go back and forth comparing our knowledge of Ancient worlds and comparing them to sites we use daily. We predicted Facebook would be the largest civilization with Youtube and Twitter somewhere in the top 5 and the rest of the top 10 sites most likely being porn.
This morning, while sitting at the dining table eating breakfast and skimming my morning pre-work websites, I paused and let my jaw hit my desk so loudly it startled my co-workers. I couldn’t believe the top Mashable post. (For those of you who don’t know Mashable, it is one of the largest blogs online, with an Alexa rating of about 250 that regularly writes about social media) It was titled Social Networking Map Shows Rise of Online Communities (http://mashable.com/2010/10/06/map-online-communities/). It was as though Masahble .com had crawled into my brain and pulled out my favorite idea from the day before and written about it. The post was brilliant showing the attached pictures that documented the changed online landscape from 2007 to 2010.
The image to the left shows the mapped online communities (and related points of interest) of 2007. As you can see, Myspace holds the largest plot of land with a closely connected outlying community of Myspace bands at the tip of their peninsula. The Icy North is populated by Yahoo, Windows Live and a small group of dedicated AOL-ers; Facebook is barely bigger than Livejournal at this time and a very young Wikipedia has begun to spin the web of information.
Over a period of just three years the Social Networking Map has completed what took the plates of Pangea billions to do. Continents have been newly formed and moved either closer or further and more independent of another. Facebook is now the center of all human activity surrounded by the newer country of Habbo, Bebo and Twitter with the country formerly known as Myspace fading into history like the Ottoman Empire. The Social Networking Map also seems to follow Al Gore’s theory of global warming represented by the receding Glaciers of AOL and Windows Live. The years have also been great to the United Territories of WikiMedia which have grown into a full-grown archipelago, found on the bottom right of the map.
However, the country of Facebook better to continue to stay on its toes because the Empire of Google lies to the south with the rising island of Google Buzz beginning to breach the surface of the Sea of Master Debaters (not joking look at the map). Also if you look incredibly close at the map you will notice ‘Google Information Gathering Outposts’ located off the coast of Youtube, in the mountains bordering Yahoo and Facebook, in the country of Bebo, along the border of the provinces of Orkut and Ebay, on Twitter’s coast and at the northern tip of En.Wikipedia. While Google is not posing any immediate dangerous threat of any kind to any other country/province/ island, they certainly have their eyes over everyone’s shoulder.
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman, technomarketer.typepad.com
Until next time buyers, sellers and friends!
Josh (the Las Vegas Intern) Weaver