Every morning as I enter the office and wake my computer up from its own seven hour hibernation my mind whirs into action simultaneously with the machine; however, thinking about social media theories to research instead of operating system info. As I plug my external hard drive into the USB port and headphones into my iTouch (playing the Pandora channel Film Scores) and upload tweets into HootSuite as I transfer coffee to my mouth, somewhere in my mind the social media file is being brought to my mental desktop to be accessed. I don’t open the file yet though because I have to finish my inventory management tasks first; as I can’t multitask while using excel in fear both my mind and computer will spontaneously combust. Once all of the more mindless tasks are checked off my Task List I begin to access the Social Media file in my CPU and begin brainstorming ways in which to best approach the untamed beast that is social media.
This untamed beast is just that due to its relative newness to both consumers as well as to businesses. When I arrived at www.Pricefalls.com I was told that any idea I had in regards to social media is a good idea and something they would be willing to try. This was not related to newness of the website itself but the constantly changing use of social media in order to facilitate business and personal relationships as well as buyer/seller relationships. However, social media may be coming to a paradigm shift as it’s age comes to a point which allows for itself to be researched; because as in any well done experiment, time must be given to accurately measure results. As an example the picture embedded in the blog is a break-down of two months’ worth of Twitter posts and their effects. When you first look at the break down of retweets and reply-s it places a sense of bewilderment as to the use of twitter. However, when I look at this break down all it shows me is another challenge. How can I lasso this untamed beast and direct its users to www.pricefalls.com? This is the new million dollar question.
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.” – Alex Bogusky, co-chairman CP
Until next time buyers, sellers and friends!
Josh #@lasvegasintern# Weaver