What is Social Media? Why is it important? How is Pricefalls.com using it to gain brand recognition? Why do I feel like Carrie Bradshaw for starting off a blog post with a question? Why do I now want a cosmopolitan and to shop Manolo’s? *Shakes head vigorously*
Moving back to the original question! Social media can be defined, very basically, as ‘any type of website [or internet based service] that utilizes a ‘social’ philosophy (social philosophy here meaning the act of a public marketplace of ideas) including blogs, wikis, social news or networks, etc.’ (webtrends.about.com). These websites/networks ‘act as tools’ to create, maintain and monitor individual-to-individual or individual-to-large group communication and grease the exchange of content to a lightning fast degree. A 5 second old example of this is as I look at my TweetDeck, a facilitator to multiple social media networks simultaneously, I can see that an individual (in this case the twitter representative of Entertainment Weekly) has made an announcement to a crowd of thousands. The post reads that “’American Idol’ opens new auditions on MySpace” along with a link that takes you directly to more information. This information will be passed for person-to-person via word of mouth, or in this day and age as I call it ‘word-of-type’ (copyright pending) until this little piece of information has reached an audience of millions, in a way and to a number that even just 10 years ago would take days or weeks to duplicate, or, given this information was needed, 20 years ago, years.
Before I made the trek to the Nevada desert I made sure to flex my social media muscles in order to be able to take the weight of being a social media intern/consultant for a 17,000 Alexa.com rated (like the Nielsen ratings for internet) website. I freshened up on my blogger (which I have since traded for WordPress) my Twittering, Stumbling (StumbleUpon), and Digg-ing, to just name a few. I also did a lot of comprehensive research on Pricefalls.com’s internet footprint to make sure I was ready to jump right into my jobs.
However, as can be shown throughout history, while the tools will subtly change, their purpose will be different each day. For example, this blog is itself a form of social media that I am using to share information regarding what I am up to and how working on communication at www.pricefalls.com is going, while the person sitting next to me may be using the same program to write about the economic impact of the Dutch auction platform. This only goes to prove the vast amount of use these tools get and if I am to stay on the up and up, I need to be on my toes.
Until next time buyers, sellers and friends!
Josh “the Intern” Weaver